Chemical supplier and distributor Norkem have launched an improved website to enhance their online presence. The changes are in line with current usability guidelines and incorporate a mobile-friendly responsive design, making it easier for website visitors to navigate the site regardless of the device they use. The site maintains its existing vibrant and bright design.
In light of the recent release of search engine Google’s mobile-friendly algorithm, the new responsive design is a timely update, ensuring that customers searching for Norkem’s products will be able to find them easily even when they are browsing on the move. Statistics show that around 25% of visitors to the website have a mobile device and to ensure that all visitors get the same browsing experience an update was vital.
Graham Heath, Group ICT Manager at Norkem, said: “Our customers are looking for a streamlined and simple way to browse our products and contact us and the incorporation of a responsive website design reflects our desire to improve their experience. We know our customers are busy, and required to browse more often on the move, so it was important to ensure that the new site would deliver a good experience whether they were looking at it on a phone, a tablet or a laptop.”