Norkem is delighted to announce the addition of KARBFiX® to our growing portfolio of innovative functional food ingredients.
Social media has become an invaluable resource for product managers looking to stay on track with the latest consumer sentiments and trends. If you’re a product lead in the food and drink industry, you’ll know that topics linked to nutrition, health and wellness are generating some of the biggest conversations online at present.
On TikTok alone, videos tagged #nutrition or similar have attracted some 17 billion views. And while there are justified concerns about the quality of the advice available on platforms like TikTok, what it does prove is that nutrition is a topic the public is very interested in. That’s worth any food brand’s attention.
Strict advertising rules for food and drink products classed as high in fat, sugar and salt (HFSS) came into force in the UK this January. The impact has been close to an on-screen blackout for dozens of high profile snack and baked goods brands.
Under the new regulations, online advertising for products that meet the HFSS criteria has been banned outright. Social media ads, paid influencer endorsements, paid search, on-page display ads - all gone. TV adverts for the same products are now restricted until after the 9pm curfew. Brands that based a significant part of their identity on their appeal to children can no longer be advertised where children can easily see them.
December in Paris? Yes please! Norkem is delighted to confirm our return to Fi Europe 2025, the leading global gathering for the food and beverage ingredients industry.
Celebrating its landmark 30th edition, Fi Europe will this year gather thousands of professionals from across the industry at the magnificent Expo Porte de Versailles in Paris, with three days (2-4 December) dedicated to exploring innovation in ingredients, nutrition, functionality and formulation.
NiHPRO™, the novel whey protein alternative distributed exclusively by Norkem, has secured its first major UK listing.
Premium supplements brand Strom Sports Nutrition has launched a new Hydrolysed Protein Isolate product containing NiHPRO™ in place of whey protein. Available in two flavours, chocolate cake batter and vanilla cookie, Strom recommends the supplement as being suitable for use both pre and post workout.
Norkem has recently added Mono Propylene Glycol (MPG) to our stock list, a highly versatile chemical with a wide range of uses in food production, animal feeds and in industry.
A colourless and odourless solvent, MPG is edible and has a slightly sweet taste, although most of its uses in food production revolve around it being an excellent carrier solvent and humectant. It also has highly adaptable heat transfer and anti-freeze properties.